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"I think everybody went to the extremes to make sure this felt like a living, breathing experience," Pavlovich said. Their friends from the station shout out the fictional boroughs that stand in for Brooklyn, Queens and the Bronx.ĭancehall DJ Bobby Konders, also a Hot 97 veteran, went to Jamaica to get dancehall artists to re-record their records to call out the boroughs.
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Cee essentially replicated New York's leading hip-hop station, Hot 97, with the Beat 102.7. DJ Premier made an old-school hip-hop mix for a station called Classics. Those who've been bingeing on the game this week, hearing many of its tunes in their heads, would find that hard to dispute.Īs a result, a lot of artists are eager to please, especially if the aim is to re-create the feel of New York radio. " 'GTA,' more than any game, helps people discover new music and become aware of old music and break bands and all that," Pavlovich said. "My heart died when some little band out of nowhere was posting on their blog, or something like that, talking about how they were requested for 'GTA,' " Pavlovich said. The labels all know that "the 'GTA' call" is coming. And you try not to give away that you're asking for these songs for "GTA."
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If you're Pavlovich, one of two soundtrack supervisors for the game and a guy with about 4,000 records back in his mom's basement (not to mention a few more hidden behind the couch at home), you wind up with a list of 850 songs you'd like to consider including in "GTA IV." You put in requests with more than 2,000 people. "Even early on, you start to see the little details that really make 'GTA' what it is, whether it's sneakers or clothes or different neighborhoods that you can really get a connection to and identify with," he told MTV News during an interview last week at the office of Rockstar Games, the maker of "GTA." " there should be music for this neighborhood, these people from the city or this culture." This was back in 2006, when "GTA IV" was only half-done but complete enough for former DJ and label manager Ivan Pavlovich to soak in the culture of a partially constructed digital metropolis. Yet 17 years after he unleashed his wrath on the city that turned its back on him, it's hard to say that today's New York rappers aren't offsprings of the trolling, aggressive, but playfully entertaining style he birthed.When the man in charge of the 214-song soundtrack for "Grand Theft Auto IV" first wanted to figure out what songs should play from the radios of cars in the game, he drove through Liberty City. And it's because they feel the same way."Ĭritics used to think that 50 Cent destroyed the New York rap scene, and in a way he did. "The younger artists doing it over, they made it that. "They made it that for me," 50 told Carl Chery, Spotify’s Head of Urban Music. This moved Fif to thank the younger generation for keeping his music alive. While it's timelessness is undeniable, new life was breathed into "Many Men" when acts 21 Savage and Pop Smoke put their twist on the record. Despite the track being nearly 20 years old, "Many Men" gives fans the same feeling they first felt when Fif named Darryl "Hommo" Baum as his shooter. Last week, Spotify named 50 Cent's "Many Men" the most influential song of 2020. But like he often does, Jay-Z might have described it best when he said, "50 came through like hurricanes do." This whirlwind of influence is still being felt as the inner-bands of 50's debut album continues to cause damage. It's hard to understand the impact 50 Cent had on culture when he first dropped.